PERSONAL INFORMATION WE COLLECT
When you visit the Site,
we automatically collect certain information about your device, including
information about your web browser, IP address, time
zone, and some of the cookies that are installed on your device.
Additionally, as you browse the Site, we collect information about the
individual web pages or products that you view, what websites or search terms
referred you to the Site, and information about how you interact with the Site.
We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data
files that are placed on your device or computer and often include an anonymous
unique identifier. For more information about cookies, and how to disable
cookies,
- “Log files” track
actions occurring on the Site, and collect data including your IP address, browser
type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,”
and “pixels” are electronic files used to record information about how you
browse the Site.
Additionally, when you make a purchase or attempt to purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including Credit/Debit card numbers), email address, and phone number. We refer to this information as “Order Information.”
We collect a username,
email address, password, machine's type, and customer's data related to their
embroidery business to help them better.
How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to Communicate with you; Screen our orders for potential risk or fraud; and When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. We use customer's details in Facebook ads and third party ads to retarget them and marketing purposes only.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). INCLUDING ADVERTISING/RETARGETING
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here:
Finally, we may also
share your Personal Information to comply with applicable laws and regulations,
to respond to a subpoena, search warrant or other lawful requests for
information we receive, or to otherwise protect our rights.
Behavioral ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page.
You can opt-out of
targeted advertising by:
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are from Europe
YOUR RIGHTS
If you are a European
resident, you have the right to access personal information we hold about you
and to ask that your personal information be corrected, updated, or deleted. If
you would like to exercise this right, please contact us through the contact
information below.
Additionally, if you are
a European resident we note that we are processing your information in order to
fulfill contracts we might have with you (for example if you make an order
through the Site), or otherwise to pursue our legitimate business interests
listed above. Additionally, please note that your information will be
transferred outside of Europe, including Canada and the United States.
DATA RETENTION
When you place an order
through the Site, we will maintain your Order Information for our records
unless and until you ask us to delete this information.
CHANGES
We may update this
privacy policy from time to time in order to reflect, for example, changes to
our practices or for other operational, legal, or regulatory reasons.
CONTACT US